Other · Full-time
Direct employerSpecial Event Coordinator
Published by employer
About this role
Role overview
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The key purpose of this role is to execute brand-led consumer experiences that drive long-term brand advocacy, influence volume and market share growt
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Full role details
h, and strengthen the competitiveness of AB InBev's beer and cider portfolio. The role is responsible for executing regional events that deliver incremental volume and market share growth while simultaneously reinforcing brand narratives and enhancing AB InBev's corporate reputation.
Key Roles and Responsibilities
Consolidate plans and activities with regards to Branding, Coordinate with the sales team on POC selection, Contracts review and compliance as per the Directives by the commercial Director. Branding office premises and other channels.
Planning, executing and reporting on experiential events within the region (brand building activations) to reinforce the brand narrative, while delivering memorable consumer experiences.
Planning, executing and reporting on regional events (sales driving events led by regions) in line with execution guidelines to deliver incremental profitable volume Develop and maintain collaborative relationships with internal (sales teams and brand teams) and external stakeholders (stadium owners, event owners and community)
Management of AB-Inbev beer account procedures (FBIs, stock & deals)
Gather and develop insights into Consumer behavior and engagement with our brands
Manage third party event suppliers and stakeholders.
Review and take ownership of all the Trade campaigns and programs that are set to promote sales and marketing campaigns.
Enforce price communication by supervising executions of posters and all the Items related to price campaigns.
Managed BTL stores in your region, ensure all the POSMs are received, deployed and maintain both in stores and trade.
Manage coolers, deployment positioning and Tracking, ensure reports are shared and all activities with regards to capex management
Minimum Requirements
Minimum relevant 3 years sales/marketing qualification
Valid Code 8 Driver's License
Computer literate
Social Media savvy
Good skill in the use Microsoft Excel, Power point and forms
Additional Information
Band: VIII
ABInBev is an equal opportunity employer, and all appointments will be made in line with ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.