Sales and Marketing · Not stated
Recruitment agency · EPIC Business ResourcesTrade Marketing Executive
Employer not disclosed (via EPIC Business Resources)
Dar es SalaamSenior · Not statedCloses Saturday, 31 October 2026, 23:59 EATChecked 27 Oct 2026
Published by employer
About this role
Responsibilities
- Support development of the annual Trade Marketing Plan & monitor SP&A budget spend.
- Implement B2B & B2C trade, brand & channel marketing programmes for Shell, Engen & Vivo Energy.
- Adapt global brand materials, merchandising & promotions to the local market.
- Support sales & FLTS teams on value selling, Customer Value Propositions (CVP) & SPANCOP pipeline.
- Analyse brand, product, channel & competitor trends to identify growth opportunities.
- Coordinate on-ground distributor activations & manage marketing agency relationships.
- Evaluate ROI of all marketing activities & conduct Post Investment Reviews.
- Implement direct & indirect trade programmes covering pricing, product portfolio, training & marketing communications.
- Participate in developing the country marketing plan with Line of Business (LOB) Managers.
- Develop campaign concepts & implement initiatives directly or through agencies within agreed budgets.
- Work with Sales Managers & technical teams to deliver marketing communication & support across channels.
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Requirements
- University degree in Business, Marketing or a related field.
- At least 5 years’ experience in a marketing, commercial or marketing support role.
- Strong analytical skills with the ability to turn data into clear insights for different audiences.
- Strong knowledge of pricing, value chain, channel management & Route-to-Market (RTM).
- Strategic thinking with the ability to turn concepts into operational plans.
- Strong commercial judgement, customer orientation & ability to manage complex projects.
- Experience in FMCG, telecom, retail/B2C or digital marketing is an advantage.
- Good understanding of Retail & B2C markets.
- Strong interpersonal & excellent organisational skills.
- Ability to handle numerous relationships with sales, technical, marketing teams & distributors.
- Thorough understanding of the external market & competitor activities.
- Ability to communicate insights with ease to different audiences.
